“What if a consumer could log on to any website not by giving a username and password or by answering personal questions, but by granting that site limited access to some data? This data could be stored in a personal cloud or with a trusted provider that securely holds the consumer’s digital identity.” For […]
Read more The Future of Digital Identity Is Up to Banks – By Bryan Yurcan
The Need
Affordable, always-on mobile devices and permanent connectedness through social networks have accelerated the transformation of an economy dominated by corporations into the economy of people.
At the heart of this transformation is the data people produce. Although not valuable as such, corporations invest heavily in transforming data in order to better profile and target their customers, identify their most profitable customers and find ways to make these customers even more profitable.
With increased awareness about how their data is being used, people are now willing to take control of their online experience while maintaining convenience.
Surveyed European population online about their digital data privacy reveals that 12% ignore the risks (the Naive), 50% believe there are risks (the Concerned), 30% are aware of the risk but do nothing (the Resigned) and only 8% try to resist with pieces solution to protect their data (the Resistant).
TwinPeek's offering is designed for all of us, to take control and protect our digital asset.
